Kasteel Rubus

Kasteel Rubus – A Bold Launch at Ostend Beach Festival

To introduce Kasteel Rubus, the newest beer from Brouwerij Vanhonsebrouck, we created an unforgettable brand activation at Ostend Beach Festival. Our concept? A festival stage reimagined as a whimsical raspberry garden.

We transported festival-goers into a larger-than-life experience, where oversized flowers and a DJ booth disguised as a bush made visitors feel as if they’d shrunk to insect size. Every detail was infused with the bold Kasteel Rubus aesthetic, creating a space that was impossible to miss.

The result? An instant success. The activation not only elevated the festival experience but also boosted product sales and left every attendee with Kasteel Rubus etched into their memory.